SAVíDA SANGRíA Sweeps the Atlanta Market

First White and Red Homemade Sangria…in a Bottle

ATLANTA (January 2010) – SAVíDA SANGRíA was introduced in Atlanta in July 2009 and has taken the market by storm. This premier bottled sangria is available in both Red and White versions and features Premium California wine blended with all natural juice and no added sugar. SAVíDA SANGRíA is the first homemade style sangria…in a bottle.

From the entrepreneur who created Água Luca cachaça in 2004, comes a festive and versatile beverage, aimed to reshape the way we think of sangria. “Sangria is one of the most popular cocktails in the country,” said Jay Tramonte, Founder and President of Maven Brands, LLC. “Until now, there have not been any ready-to-drink sangrias available that capture authentic flavors of modern recipes.  The unique blend for SAVíDA SANGRíA was inspired by trends in mixology and results in a sangria that tastes homemade because it only uses the highest quality ingredients available and a variety of exotic fruits.”

Aside from its homemade taste, SAVíDA SANGRíA derives its appeal from its simplicity. It can be served chilled straight from the bottle or over ice and garnished with fresh fruit, making it ideal for drinks with friends, relaxing dinner parties, outdoor barbecues or any festive gathering. SAVíDA SANGRíA is also perfect for anyone who has enjoyed a glass of sangria while dining out at a restaurant, but isn’t quite sure how to prepare it at home. “It takes the guesswork out of making it yourself,” said Tramonte.

SAVíDA SANGRíA is currently available in both Red and White versions. White SAVíDA SANGRíA includes a blend of Sauvignon Blanc wine, tangerines and peaches, plus hints of lemon and lime, while the Red SAVíDA SANGRíA features a mixture of Merlot and Syrah wines, passion fruit, elderberry, lime and a splash of strawberry. No sugar added, and each bottle is 11 percent alcohol by volume.

SAVíDA SANGRíA is the most awarded bottled sangria on the market. Among its accolades, SAVíDA SANGRíA proudly holds two Bronze Medals for the Red sangria and a Silver medal for the White sangria from the prestigious 2009 San Francisco International Wine Competition, one of the nation’s most respected contests. Additionally, the Beverage Testing Institute awarded a Silver medal to the Red sangria and a Bronze medal to the White sangria. SAVíDA SANGRíA is available at select restaurants, Whole Foods and major wine and spirits retailers throughout Atlanta and Savannah.

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Media Contact:
Jay Tramonte

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