RELEASE: Immediate CONTACT: Julia Simms
September 6, 2011 (858) 689-9909


The 2011 Spirits of Mexico Opening Ceremony opens this year’s week-long Spirits of Mexico Festival, Sunday, Sept. 11, from 2:30 p.m. to 3:00 p.m. at the entrance of Old Town San Diego State Historic Park. This new opening ceremony has been implemented for the first time in the festival’s eight-year run in order to celebrate recent Spirits of Mexico accomplishments and additions that have led producers to expect the most successful event to date; a key highlight being the presentation of state certificate from Assemblymember Toni Atkins that sanctions an official “Spirits of Mexico Festival Day” in the state of California—the first ever in history.

“We are extremely honored to have been issued the state certificate by honorable Assemblymember Atkins and to have gained the highly respected recognition from the state of California,” said Dori Bryant, IWSC Group event producer and founder of the Spirits of Mexico Festival. “Years of dedication to keep the passion for the agave spirits alive and to carry on ancient Mexican traditions and culture will all culminate at this year’s opening ceremony as we look forward to the presentation of the certificate with full excitement and gratitude.”

Along with the state certificate, a county proclamation will also be presented during the opening ceremony by a representative from San Diego County Supervisor Ron Roberts’ office. The festival has received a county proclamation from the county of San Diego for the second year in a row, which will also declare Sept. 17, 2011 (the date of the Spirits of Mexico Main Event) as “Spirits of Mexico Festival Day.”

Dignitaries from all over the country and across the Mexican border as well as local and national media will be in attendance for the 2011 Spirits of Mexico Opening Ceremony. The program list includes speeches by Old Town representatives and event producers, along with special introductions, recognitions, and the presentation of both county proclamation and state certificate.

To keep with this year’s festival theme of never-before-seen innovative components, an agave-cutting finale will take the place of the traditional opening ceremony standard “ribbon-cutting.” Selected dignitaries will cut one attenuata of an imported Agave plant as an emblematic gesture showing appreciation for the grand tradition of tequila distillers and giving a token of support to aficionados who help pass rich Mexican culture to future generations. The unique and symbolic agave-cutting photo-op will close the ground-breaking opening ceremony and start off the week-long, 2011 Spirits of Mexico Festival with a bang.

The Spirits of Mexico Festival, North America’s largest celebration solely dedicated to agave-based spirits, happens Sept. 11 to Sept. 18, at various locations in historic Old Town and is proudly presented by the IWSC Group, the Old Town Chamber of Commerce and Fiesta de Reyes. For more information, visit

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Upcoming Events
Spirits of Mexico
San Diego, CA
Sept. 11–17 2011
Spirits of Mexico NY
New York, NY
October 13, 2011

Liquid Living Magazine