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Liquid Living Magazine

Cocktail Museum Returns to New Orleans!

A New Attraction Celebrates a Grand Tradition

July 22, 2008: The Museum of the American Cocktail™ (MOTAC) opened its doors yesterday at its spectacular new home inside the Southern Food & Beverage Museum in New Orleans. The unique-and-expanded exhibit, designed by Curator, Ted "Dr. Cocktail� Haigh, provides visitors with a fascinating tour of the history of the cocktail and the way it has influenced music, theater, art, film, and politics around the world during its two hundred year history. The exhibit includes vintage cocktail shakers, Prohibition-era literature, music, bar tools, photographs, and exciting cocktail memorabilia from the collections of the Museum's friends and founders.

Founded in 2005 by a handful of cocktail historians and spirits experts, the Museum is dedicated to providing education in mixology and celebrating the rich history of the American cocktail. Through its exhibit and seminars, the Museum advances the profession of mixology while stressing the importance of responsible drinking.

At yesterday's grand opening, guests viewed the new exhibit and were treated to gourmet cocktails prepared by talented mixologists, while also enjoying the music of Dr. Michael White and his fabulous jazz band. Delicious hors d'oeuvres were generously donated by Cafe Adelaide.

"The Museum of the American Cocktail will become a worldwide resource for everyone in the industry," says founding member Chris McMillian, who will be producing a monthly seminar series that will bring the best mixologists in the world to New Orleans to share their knowledge and individual styles with industry professionals, continually building MOTAC's reputation in a relevant and newsworthy fashion. The first presentation will be given by Dale DeGroff, and is scheduled for Monday, November 3rd.

"We plan to establish a major tourist attraction and educational institution in New Orleans that will become a valuable resource for professionals in the beverage industry while celebrating a wonderful piece of our American history.� says Dale DeGroff, founding President of the Museum.

The museum is located inside the Southern Food & Beverage Museum at the Riverwalk Marketplace, (Parking for the museum is convenient to Riverwalk's right entrance, adjacent to Julia Street, where there is escalator and elevator access.) Open Mon-Sat 10 to 7, Sunday 12 to 6 tel: 504-569-0405

For more information, or to become a member, go to: www.MuseumOfTheAmericanCocktail.org
Or email info@museumoftheamericancocktail.org

Special thanks to our Sponsors!

BarSol Pisco, Bols, Cointreau Liqueur, Caf� Adelaide, Depaz Rum, Domaine De Canton, Finlandia Vodka, Jose Cuervo Platino Tequila, Hendricks Gin, Makers Mark, Partida Tequila, Pernod Ricard, Plymouth Gin, Perfect Puree of Napa Valley, Sagatiba Cachaca, Skyy Vodka