Hornitos™ Tequila Celebrates Cinco De Mayo
With A “Garden Of Agave” In Hollywood

In honor of Cinco de Mayo, Hornitos™ Tequila, a member of the Sauza® family celebrated the Mexican holiday at Hollywood hotspot Crown Bar on May 5 th, with special guests Good Charlotte’s Benji and Joel Madden and Brothers & Sisters star, Dave Annable. Crown Bar was transformed into the Hornitos “ Garden of Agave” where guests enjoyed specialty cocktails including the Crown Jewel and Guest House Margarita created with Hornitos Tequila, the fine line of premium, 100% puro de agave tequila.

Celebrity-favorite DJ Samantha Ronson spun the turntables for celebrity guests including Paris Hilton, Nicky Hilton, Lindsay Lohan, Paul Adelstein(Private Practice), Lauren Conrad, Lauren “Lo” Bosworth, Brody Jenner (The Hills), DB Woodside (24) and Sarah Jane Morris (Brothers & Sisters).

“We were excited to toast Cinco de Mayo with Hornitos Tequila at the Garden of Agave,” said Andrew Floor, senior brand director, Sauza.  “The Hornitos line of tequilas offers the perfect combination of smooth taste and tequila edge.  The different variants in the Hornitos line offer a drinking option for all of the guests, with Plata enjoyed in cocktails like the Mexican Sunrise, Resposado in the Summer Siesta, and the sophisticated Añejo in the Guest House Margarita,” continued Floor.

Last year, Hornitos launched one of the brand’s most aggressive advertising and re-positioning campaign in years, supported with a $15 million marketing spend.  Hornitos, originally available as a Reposado tequila, unveiled two additional variants – Hornitos™ Plata and Hornitos™ Añejo. With the addition of the two new variants, Hornitos also introduced its sip, shoot and savor strategy in direct response to an evolving category and consumer demand for a Hornitos variant for all consumption occasions.  Sip, shoot and savor educates consumers on the diversity of tequila, where Hornitos Plata is versatile enough for mixed drinks, Hornitos™ Reposado can be enjoyed as a shot, and the more complex notes of Hornitos Añejo are slowly savored. 

Recipes

Hornitos™ Tequila Summer Siesta

  • 1 part Hornitos™ Reposado Tequila
  • 1 1/2 parts cranberry juice
  • Splash grenadine
  • Splash club soda

Directions: Fill a rocks glass with ice, then pour tequila and cranberry juice over the rocks. Add a splash of grenadine, stir.

Hornitos™ Tequila Guest House Margarita

  • 1 part Hornitos™ Añejo Tequila
  • 3/4 part Triple Sec liqueur
  • 1 part sweet & sour mix

Directions: Rim the glass with salt, add ice. Fill a drink shaker with ice, add other ingredients and shake well. Strain the mixture into the glass and garnish with a lime wedge.

Hornitos™ Tequila Crown Jewel

  • 1 part Hornitos™ Reposado Tequila
  • 11/2 parts grapefruit juice & 3/4 part tonic
  • Squeeze of lime wedge

Directions: Fill glass with ice. Pour ingredients and sitr. Garnish with lime wedge.

Hornitos™ Tequila Mexican Sunrise

  • 2 parts Hornitos™ Plata Tequila
  • Juice from one freshly squeezed orange
  • Juice from one freshly squeezed lime
  • 2 parts pineapple

Directions: Fill a drink shaker with all the ingredients. Shake and strain into a glass. Garnish with an orange or lemon.

Hornitos™ Tequila Crimson Kiss

  • 2 parts Hornitos™ Reposado Tequila
  • Sangria
  • Lime Juice

Directions: Fill glass with ice. Pour ingredients and sitr.

For a full list of celebrity guests, high-resolution images of celebrity guests, event images and additional specialty cocktails served at the party – contact Chelsea Cummings at 202-683-3106 or ccummings@qorvis.com

About Sauza® Tequila

Sauza® is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world’s fastest-growing tequilas in the world.  Sauza® Blanco and Sauza® Gold, Hornitos™, 100 Años™ and Tres Generaciones® create a portfolio of premium, super-premium and ultra-premium tequilas offering a variety of drinking experiences. For more information about Sauza tequila visit www.sauzatequila.com.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about.  Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs.  Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion.  For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and  www.drinksmart.com .

Drink Responsibly.

Sauza® Hornitos™ Tequila, 40% alc./vol. ©2008 Sauza Tequila Import Company, Deerfield, IL

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