Tequila CORRIDO Debuts in Arizona Just in Time for “National Margarita Day”

Arizona-based True Blue Imports begins distribution of Corrido through its new True Blue Wholesale

Scottsdale AZ, February 17, 2010–  Scottsdale-based premium tequila importer, True Blue Imports, LLC today announced the launch of Tequila CORRIDO in the Arizona market, just in time for “National Margarita Day” (Febuary 22, 2010). Tequila CORRIDO offers double distilled CORRIDO Cristalino (Blanco) and CORRIDO Extra Añejo, single-barrel aged for a minimum of 3 years in American oak barrels. CORRIDO Reposado and CORRIDO Añejo will follow in late February.

“We’re excited to finally launch Tequila CORRIDO in our backyard.  We look forward to working with Arizona’s prestigious on- and off-premise accounts,” says Brad Hoover, Vice President of True Blue Imports, LLC, the importer of CORRIDO.  This weekend through “National Margarita Day” on Monday, Tequila CORRIDO will offer exclusive in-store tasting of CORRIDO Cristalino and CORRIDO Extra Añejo at AZ Wine Company at its South Store, located at 2515 N. Scottsdale Road.  AZ Wine customers will also have the opportunity to meet Brad Hoover to learn about the story of CORRIDO and its production method including the single barrel aging technique.

Before its debut in Arizona, CORRIDO has received several awards including “Best of Show” and “Best of Category” at New York Spirits Awards, Gold Award at Spirits of Mexico, and Gold Medal at International Review of Spirits. Arizona-based veteran spirit journalist, Robert Plotkin described CORRIDO Cristalino as “an excellent blanco to sip neat or slightly chilled.”  Ryan Kelly, Tequila Examiner at Examiner.com wrote “Corrido is a formidable new kid on the tequila block .  High quality and delicious, distinct flavor are something that Tequila Corrido has plenty of.”

CORRIDO also received high ratings by expert reviewers.  Beverage Tasting Institute gave 93 points for both CORRIDO Cristalino and Extra Añejo. Tequila.net rated CORRIDO Cristalino 94 points for its smoothness and 95 points for CORRIDO Extra Añejo.

CORRIDO is produced from select blue agave grown in the volcanic soil of the highlands region of Jalisco.  All agave used in CORRIDO are slow-cooked and double distilled at CORRIDO PRASA (Productos Regionales de Atotonilco SA de CV) distillery.  All of the aged tequilas benefit from a highly refined, proprietary, “Single-Barrel” technique, including CORRIDO Reposado (aged 6 months), CORRIDO Añejo (aged 18 months) and CORRIDO Extra Añejo (aged 3 years).

About CORRIDO

The CORRIDO is a musical form of Mexican folklore, originating from the late 1800’s in the U.S.-Mexico border regions.  Evolving during the U.S. Prohibition, the CORRIDO often honored the tequilero or tequila smugglers, who gained popularity along the border in those turbulent times.  CORRIDO is now “smuggled” (legally of course) into the United States by True Blue Imports, LLC. It is produced at the CORRIDO “PRASA” distillery in the Los Altos region of Jalisco, Mexico, using 100 percent blue agave harvested from the rich volcanic soil.  CORRIDO’s portfolio offers CORRIDO Cristalino, award winning blanco and all of the aged tequilas benefit from a highly refined, proprietary, “Single-Barrel” technique, including CORRIDO Reposado (aged 6 months), CORRIDO Añejo (aged 18 months) and CORRIDO Extra Añejo (aged 3 years).  To learn more about CORRIDO, please visit www.tequilacorrido.com < http://www.tequilacorrido.com/
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PLEASE SMUGGLE RESPONSIBLY.
Corrido, 40% alc./volume
®2010 Tequila CORRIDO, True Blue Imports, Scottsdale, Arizona

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