Caldas Rum is Marketing Optimism

Caldas Rum Bill Board  

Caldas Rum’s innovative “STAY POSITIVE” campaign is leaving its mark on the advertising industry, and changing the attitude –and mood- of a lot of people. Instead of beautiful models having fun or drinking “mojitos”, Caldas Rum opted to convey a message that resonates with the times: A “Half Full” glass and the headline “Stay Positive”. Blogs are talking about it and the Stay Positive campaign has caught on. “Love it… a great message!” seems to be the answer chosen by most adult consumers interviewed after the billboards went up in December. Shaw-Ross International Importer’s Ricardo Febres said, “We believe that if everyone stays positive and does their part, we will emerge from this experience stronger and wiser.” One thing is certain, negativity does not help anyone. Caldas Rum definitely found a way to do their part by reminding us to be optimistic. After all, when you examine the facts…the glass is indeed “half full.” The Stay Positive message is empowering because if we do stay positive, we change our present and transform our future. This Friday –and every first Friday during Coral Gables Gallery Night- Caldas Rum, in conjunction with 88.9FM WDNA, is providing complimentary cocktails and live jazz at the beautiful Westin Colonnade Coral Gables, from 6:00 PM to 10:00 PM. The only requirements are good energy and optimism. Caldas Rum is hoping everyone will help spread the word…Stay Positive!

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October 13, 2011

Liquid Living Magazine