PERNOD RICARD USA® AND BAR, LLC, ANNOUNCE THE REOPENING OF “BARSMARTS™ WIRED”

-- “Wave 2” Online Training Program Goes Live Feb. 1, 2010 –

 New York, N.Y., (January 11, 2010) – Pernod Ricard USA, the premium spirits and wine supplier in the U.S., and Beverage Alcohol Resource, LLC, announce the reopening of their comprehensive online bartender training program – BarSmarts WIRED. The program is the 100% online and more broadly reaching phase of the partnership’s highly successful BarSmarts —a comprehensive bartender training, education and certification program. BarSmarts WIRED “Wave 1” was open from August 1 – September 30, 2009 and drew online participation from hundreds of bartending enthusiasts nationally.

BarSmarts Wired is open twice a year in two-month intervals. Unlike BarSmarts ADVANCED, which is the “invitation only” sister program, BarSmarts WIRED offers any bartender with interest in the craft an opportunity to participate and become certified through a password-protected web-based platform. Interested candidates are directed to register at www.barsmarts.com where, once registered, they can download content, complete assignments, take exams and gain certification within the time frame specified. The online program covers topics including Spirits Knowledge & Tasting, Industry History, Cocktail Knowledge & Technique, Bartending for Career Advancement, and Service & Profit. The cost to participants is $45 and includes a BarSmarts messenger bag and complete set of professional bar tools, which are mailed upon registration. Individuals 21 and older interested in taking the online course can learn more by visiting the BarSmarts website.

“The response to the first wave of BarSmarts WIRED was truly outstanding,” said Suzanne Freedman, Director, On-Premise & BarSmarts, Pernod Ricard USA. “Hundreds of interested bartenders participated in the online program, from new bar enthusiasts to mixology professionals looking to refresh and build upon their knowledge and skills. We have greatly enhanced the program for the upcoming Wave 2 session.”

BarSmarts has been designed exclusively for Pernod Ricard USA by BAR, LLC based largely on their award winning BAR 5-day Certification Program. BAR, LLC is a partnership of six of the most highly respected spirits authorities/educators in the U.S. including Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.

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About Pernod Ricard
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group.

In addition to ABSOLUT®, Pernod Ricard USA’s leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram’s Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu® flavored Rum, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org .

About BAR LLC

Begun in 2005, Beverage Alcohol Resource, LLC was established by beverage alcohol industry authors/journalists/consultants/educators Dale DeGroff, Doug Frost, Steve Olson, F. Paul Pacult, Andy Seymour and David Wondrich to introduce a new higher standard of spirits and mixology training. In 2007, BAR was honored as the “Industry Innovator of the Year – 2007” at the annual Cheers Conference for their innovative approaches to teaching all levels of spirits and cocktail education. BAR’s 5-Day Certification Program, held twice a year in New York City, has risen to legendary status, just after three years. Their roster of graduates from this single program is a “who’s who” of celebrity bartenders, mixologists and spirits experts.   

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