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October 13, 2011

Polished Palate Biography


Jim Riley
Chief Executive Officer
Intersect Beverage

As Chief Executive Officer for Intersect Beverage, Jim Riley leads all distillery operations, distribution partnerships, public relations, sponsorships and marketing programs. Intersect Beverage owns Azunia Tequila and has the rights to Regional Tequila in the United States.

Jim provides executive leadership and strategic counsel to clients and partners in various capacities, complemented by over 20 years of branding, communications, crisis management, public relations, marketing and investor relations both the private and public sector.

Prior to Intersect Beverage, Jim spent nearly eight years at Ketel One Vodka as Vice President of Public Relations and Events. While there he had oversight of various communications programs and worked with the individual divisions’ public relations staff. He was also was a liaison to supporting agencies and sales divisions and interfaced with regional managers and directors. Working closely with internal operating units; Jim developed a communications agenda that supported the business strategies of the company’s sales and marketing divisions. He also worked closely with the industry’s trade associations while serving as company spokesperson for shows and events. He also instituted model philanthropy programs and continues to inspire others with his charitable efforts.

Early in his career, Jim honed his business management skills at In-N-Out Burger and Booth Creek Ski Holdings in various management roles which spanned nearly 15 years. During his tenure at In-N-Out Burger, Jim assisted in streamlining operational guidelines for stores in Southern California while refining human resource initiatives and developing successful communications and marketing event plans. Jim is heralded by former employees as an inspirational leader who is well versed in strategic planning principles and the ability to execute flawless campaigns. As a result of his time at In-N-Out and Booth Creek Ski Holdings, Jim often earns praise from counterparts about his keen understanding of brand stewardship, brand positioning and brand management.

Jim attended California State Polytechnic University, Pomona. He is actively involved in Fast-Aid.org supporting medical needs of families and AOK Charities in Baja Mexico and enjoys Off Road Racing in Mexico and the United States, Surfing, Mt Climbing, and reading great books, he resides in Ladera Ranch, Ca.

FAVORITE QUOTE "What you believe is what you will achieve" Mark Victor Hansen