President of the National Chamber for the Tequila Industry
Founder and President of Tequila Casa de los González
Francisco began his work in the Tequila industry at the distillery, Tequila Tres Magueyes, owned by his family and founded by his father, Don Julio Gonzalez Estrada, in 1942.
He started as a salesman in the City of Guadalajara and became the company’s Sales and Exports Manager in 1978. He later became Chairman of the Board and finally Director General. In 1996 the company changed its name to Tequila Don Julio, SA de CV and Francisco continued working as the Chairman of the Board and Director General until 2003, year in which he left the company.
For a year, Francisco worked full time as the Chairman of the Board of Inmobiliaria del Valle de los Colomos, a company dedicated to developing and promoting real estate properties. Passionate about Tequila, he then created his own Tequila company, partnering with his three brothers. His company, Tequila Casa de los Gonzalez, opened its doors in 2005.
A lawyer, graduated from the University of Guadalajara in 1975, Francisco also attended the University of Louisville and the Bellarmine College in the USA. At the same time, he received training in distilling plant operations and bottling of alcoholic beverages at Barton Brands in Bardstown, Kentucky.
Francisco has served as President of the National Chamber for the Tequila Industry for two terms before the current one (1987-1988 and 2002-2003). He has also served as Vice President of the Tequila Regulatory Council (1994-1995).
With a vocation for public service, Mr. Gonzalez is also engaged in the world of politics, serving as Mayor of the town of Atotonilco, el Alto, Jalisco (1989-1992) and as House Representative in the Congress of the State of Jalisco. He currently serves as the President of the Social and Cultural Association of Los Altos, an organization he created, which runs the Hospice of Atotonilco.
Francisco is currently an Honorary Consul of South Korea in the State of Jalisco, President of the Council of Industrial Chambers of the State of Jalisco and member of the General Council of the University of Guadalajara.