Polished Palate Profile

ERIC RUBIN

 
Photo courtesy of Lou Bustamante, San Francisco (SF) Weekly

Eric is the original founder of Tres Agaves Restaurants, and came up with the idea that not just owners but all staff should visit Tequila distilleries to increase their knowledge and also passion for 100% agave Tequila.  He built a Tequila training program that is widely considered to be the best in the business.  And luckily, along the way he accumulated a vast amount of knowledge with over 100 distillery visits under his belt. 

In 2010 Eric and 2 partners launched Tres Agaves Products Company; producing their own 100% agave Tequila as well as agave nectar and margarita mix.  They work with one of Mexico’s oldest distilleries to produce a proprietary Tequila that is very old-school in its approach; it’s entirely estate-produced, is extremely high-quality, but is also affordable.  Tres Agaves Añejo was awarded the highest rating for a Tequila in the Ultimate Spirits Challenge for 2010, and the Blanco and Repo took 2 out of 3 Chairmans’ Trophies in the Ultimate Cocktail Challenge.  Both mixer products were awarded gold medals from the Beverage Testing Institute.

Eric has been interviewed and quoted frequently and is extremely knowledgeable on anything Tequila and agave related.

Upcoming Events
Spirits of Mexico NY
New York, NY
October 13, 2011

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